1. Information We Collect

1.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Subscribe to our newsletter: Name and email address
• Contact us: Name, email address, and message content
• Leave comments: Name, email address (optional), and comment content
• Participate in surveys or feedback: Any information you choose to provide

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information through cookies and similar technologies:

2. How We Use Your Information

We use the collected information for the following purposes:

• Communication: Send newsletters, updates, and respond to your inquiries (only with your explicit consent)
• Website Improvement: Analyze user behavior to enhance content quality and user experience
• Content Personalization: Provide relevant financial content based on your interests
• Security: Monitor for suspicious activity and prevent spam or fraud
• Legal Compliance: Meet legal obligations and protect our rights
• Marketing: Share relevant financial products or services (with your consent)

3. Cookies and Tracking Technologies

3.1 Types of Cookies We Use

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
• Performance Cookies: Improve website speed and performance
• Marketing Cookies: Track advertising effectiveness (with consent)

3.2 Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block cookies from specific sites
• Delete all cookies when closing the browser

4. Third-Party Services and Integrations

We use various third-party services to provide better functionality and content:

• Google Analytics: Website traffic analysis and user behavior tracking
• Google AdSense: Display relevant advertisements
• Amazon Associates: Affiliate marketing program for book/product recommendations
• Social Media Plugins: Enable sharing on social platforms
• Email Marketing Services: Manage newsletter subscriptions and communications
• Content Delivery Networks (CDN): Improve website loading speed

Note: These third-party services have their own privacy policies and data handling practices. We encourage you to review their policies:

• Google Privacy Policy
• Amazon Privacy Policy

5. Data Security and Protection

We implement appropriate technical and organizational security measures to protect your personal information:

• Encryption: Data transmission is secured using SSL/TLS encryption
• Access Controls: Limited access to personal data on a need-to-know basis
• Regular Updates: Keep software and security measures up to date
• Data Minimization: Collect only necessary information
• Secure Storage: Personal data stored on secure servers

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

• Newsletter Subscriptions: Until you unsubscribe
• Contact Inquiries: Up to 2 years for customer service purposes
• Analytics Data: Anonymized data retained for up to 26 months (Google Analytics default)
• Comments: Indefinitely unless deletion is requested

8. International Data Transfers

CapitalScope.in is operated from India. If you are accessing our website from outside India, please note that your information may be transferred to, stored, and processed in India where our servers are located and our central database is operated.

9. Children’s Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will:

• Post the updated policy on this page
• Update the “Last Updated” date at the top
• Notify subscribers via email for significant changes
• Provide reasonable notice before changes take effect

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

11. Legal Basis for Processing (For EU Visitors)

If you are visiting from the European Union, our legal basis for processing your personal information includes:

• Consent: For newsletter subscriptions and marketing communications
• Legitimate Interest: For website analytics and improvement
• Legal Obligation: For compliance with applicable laws
• Contract Performance: For responding to your inquiries